Qualitative research conducted independently
How do health tracking apps contribute to achieving & setting health goals?
Through qualitative research methods I exposed actionable insights that can help disrupt a saturated market and support goal setting and habit formation for the health app users.
Methods:
In-depth interviews
Diary study
Qualitative analysis
Persona development
A short survey of was sent to 25 individuals to understand the broad range of health perceptions, goals, and methods to better hone the studies research focus.
A diary study was established to obtain a longitudinal understanding of goal setting, health tracking, health activities, and technology use.
A system for organizing observations, participant-submitted data and insights was carefully constructed to code data as it came in and reduce time needed for post-study analysis.
The research was collected into an interactive volume that allows design teams and engineers intuitive, engaging access to actionable data and insights.